Episode 11: Getting a Data Education with Dave Pond (Buzzfeed)
happensinadops.substack.com
There's this long-held notion that programmatic/online advertising unlocks this "magic" ability to put the right message in front of the right person at the right time. For the last few years, it’s felt like most of the industry's efforts have been around the first two-thirds of that equation while largely ignoring the last third.
Episode 11: Getting a Data Education with Dave Pond (Buzzfeed)
Episode 11: Getting a Data Education with…
Episode 11: Getting a Data Education with Dave Pond (Buzzfeed)
There's this long-held notion that programmatic/online advertising unlocks this "magic" ability to put the right message in front of the right person at the right time. For the last few years, it’s felt like most of the industry's efforts have been around the first two-thirds of that equation while largely ignoring the last third.