Episode 12: Making Up People Who Like Mercedes w/ Keith Gooberman (Programmatic Mechanics)
happensinadops.substack.com
The phenominon I find most offensive to publishers today is that, in a DSP, I can say “Give me $50k worth of ads for _____ audience.” And if I’m not an experienced buyer I’ll just pick … ya know… data from this company and this company. And then I’ll go into my inventory selection and I’ll just say
Episode 12: Making Up People Who Like Mercedes w/ Keith Gooberman (Programmatic Mechanics)
Episode 12: Making Up People Who Like…
Episode 12: Making Up People Who Like Mercedes w/ Keith Gooberman (Programmatic Mechanics)
The phenominon I find most offensive to publishers today is that, in a DSP, I can say “Give me $50k worth of ads for _____ audience.” And if I’m not an experienced buyer I’ll just pick … ya know… data from this company and this company. And then I’ll go into my inventory selection and I’ll just say