Episode #6: Talking Identity In the Post-Cookie World w/ Kristy Schafer
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This week Erik and I dig into identity and what it looks like for publishers in a post-third-party cookie world with Kristy Schafer the VP, Americas at Permutive. Kristy mostly focuses on the buy-side which means she has a giant amount of knowledge not only on identity but how buyers are planning for it in the future.
Episode #6: Talking Identity In the Post-Cookie World w/ Kristy Schafer
Episode #6: Talking Identity In the…
Episode #6: Talking Identity In the Post-Cookie World w/ Kristy Schafer
This week Erik and I dig into identity and what it looks like for publishers in a post-third-party cookie world with Kristy Schafer the VP, Americas at Permutive. Kristy mostly focuses on the buy-side which means she has a giant amount of knowledge not only on identity but how buyers are planning for it in the future.