For as much as I mock adtech content, there’s actually an enormous amount of high-quality shit written. There are great explainer series from Digiday and Jounce Media. Adexchanger and Rob Beeler’s daily emails are must-reads. MSG’s quarterly updates are ESSENTIAL to understanding what has or will happen.
Yield 101: A/B Tests
Yield 101: A/B Tests
Yield 101: A/B Tests
For as much as I mock adtech content, there’s actually an enormous amount of high-quality shit written. There are great explainer series from Digiday and Jounce Media. Adexchanger and Rob Beeler’s daily emails are must-reads. MSG’s quarterly updates are ESSENTIAL to understanding what has or will happen.